“I need a really good marketing person who can do everything,” the woman who’d later be my boss told me from Santa Fe, back in 2002.
“Will you settle for 80% of everything?” I asked.
Before I knew it, I was up in Santa Fe from Houston, staying at the Eldorado hotel, breathing the clean, dry, fresh New Mexico air.
My dad gets the credit, because it was through him that I came to know this place. Dad was what we now call an ‘investment advisor’ but back then we were known simply as ‘brokers.’ He was extremely competent in the fixed income markets and knew what he was doing. In 1986, if you wanted to put together a municipal bond portfolio, you pretty much had to do it yourself. But one day these two guys from New Mexico (one or both of whom are likely reading this) stopped by the Rauscher Pierce office in downtown Houston with an alternative: an all municipal bond portfolio within a mutual fund wrapper. It was a big deal. Dad started doing business with them, and was soon one of their best customers. When Thornburg Investment Management later invited dad up to their Santa Fe headquarters to kick the tires, I got to go.

Yours truly, my sister, and my dad, downtown Santa Fe, 1991
My Santa Fe Love Affair Started around 1990
So began my love affair with Santa Fe. At the Thornburg due-diligence conferences, we got to take diversionary jaunts like rafting the Rio Grande, skiing in Taos, and visiting the foundry in Tesuque. It was great fun. I was hooked on the company and on the place. My sister and I accompanied dad on one of the trips; the photo above was taken roughly in 1991 (she was doing a triathlon near Cochiti Lake, if memory serves).
Anyway, when the chance came to take that marketing job, I snapped it up.
12 Years in Santa Fe in Two Parts
All told, I’ve lived in Santa Fe about 12 years. From the day I first strolled around the plaza, it felt like home. I settled northwest of town in a new development called Aldea, having bought the third house there. It was “just us and the ravens,” I used to say. That’s about all the company I had there, aside from the occasional coyote trotting over the patio to catch a rabbit.
I fell in love with all the typical Santa Fe things: skiing, snowshoeing, hikes in the Alpine country, trail running, cycling, the town itself. There’s something mystical, even spiritual, about the place. When I had to leave town for Texas not too long afterward to help take care of a family member, I was heartbroken. My eyes welled with tears as I drove south toward I-25. Leaving was hard. So was being away.

Snowshoeing with Maisy on Aspen Vista trail in 2017
While back in Texas I had time to think about what made Santa Fe feel like it did. It was a mix of the Alpine environment, the beauty of the high desert, being able to roll out of bed and go skiing, the many amazing restaurants. All this made it special, right? I now know that’s not a full answer.
My Colorado Mountain-Town Exile Was Instructive
After time away from the mountains, they drew me back, this time to Boulder, Colorado. I lived there as long as I could take it. The popular perception of Boulder from flatlanders is “Oh man, that place is gorgeous! What a paradise!” Fair enough. Well, I remember thinking beforehand “It’s not as diverse as Santa Fe but I can probably take it; it won’t be that big of a deal.”
Well, it’s a big deal.
Lest you think this a woke post about diversity, it isn’t. But Boulder’s lack of it tripped the thought process that led me to a deeper understanding of Santa Fe. I remember driving around, searching (in vain it would later turn out) for the heart the place. Never found it. Looked a long time! It gradually dawned on me that Boulder’s lack of diversity contributed to an unappealing cultural shallowness. People seemed so dead-set on preserving a mountain-town fitness-Mecca paradise that they lost the paradise altogether, and, in fact, were pretty mean and rude to each other. “Call a place paradise, kiss it goodbye,” goes the Eagles’ lyric. Santa Fe’s approach is different, I knew. But how? Plenty of other places in the U.S. offer broad diversity and are vibrant cultural crossroads all their own: New Orleans, Houston, Charleston, Los Angeles, Austin, Tuscon.
The Root of Santa Fe’s Spirit? Its History
What makes Santa Fe so special, I realized, is its people, and more particularly, the respect they have for the history of their interactions over hundreds of years. The Spanish were here starting in 1540 or so, and together with natives, they had the place to themselves for about 300 years. Americans have only been here for about the last 200.

Fiesta parade on the plaza with the Plaza Cafe sign in view, circa 1930
American Latecomers, 1822
The Spanish, wisely, kept the Americans out. But after gaining its independence from Spain in 1821, Mexico welcomed trade and the Santa Fe trail opened. Interest in the territory was acute, and this began a long period of discovery. Fortunately, New Mexico wasn’t overrun from the east. Many deep Spanish traditions survived, including a unique dialect of Spanish that’s spoken only in northern New Mexico and a form of Catholicism practiced only here. The more I learn about the history of the place, the more I feel like a latecomer, an interloper, like I haven’t earned the right to be here. And it’s that vague sense that this place really belongs to someone else who was here long before you were, that generates this deep respect for other people, cultures, and land in New Mexico. In Boulder, they are bitterly protective of their vision of Utopia. In Santa Fe, we are fiercely protective of each other because we recognize that we need each other to keep this place what it is.
Just One of Our Traditions: Christmas in Santa Fe
Among the many Spanish Catholic customs is one that makes Christmas in Santa Fe a mystically beautiful thing. There’s a community procession after sunset, on Christmas eve; it happens all over northern New Mexico and in Santa Fe the gathering is on Canyon Road. “The Canyon road Thing,” as we call it, is a joyful, warm community event, where locals walk up and down the hill with Luminarias (small bonfires) lit in the road for light and heat. Farolitos, a sort of old-fashioned Spanish sidewalk light, line the sidewalks and tops of adobe buildings all over town. New Mexico Magazine has a fun article on this here.

Farolitos lining the Canyon Road sidewalk
Santa Fe Teaches You What’s Possible
What’s really special about Christmas in Santa Fe is not these trappings of it but how we interact, in a genuine and respectful way. Here, if you see someone that doesn’t look like you, you walk toward them to talk and show gratitude for them, not away from them. I’m glad I get to help other people contemplate living in this place. It’s taught me that if history, the land, and cultures permit it, people do develop a sort of enlightened view of one another, that it is possible and that it does happen. But Santa Fe is not for everyone. You have to want to be a part of this place and to contribute to it with your heart, not just your pocketbook. Those who genuinely want to do so can be part of something exceptional.

Snow and farolitos on the steps to a Canyon Road gallery

That’s just bull. Actually bison

Santa Feans gathering around a luminaria on Canyon Road

A gallery on Canyon Road

A magnificent bronze horsehead cast at the onetime bronze foundry in Tesuque

The Canyon Road scene on Christmas Eve


































